Conference Programme

09.15 - 09.50

Reception
09.50 - 10.00

Opening remarks

Dmitry Shoulgin, Managing Director, Ipsos Russia & Ukraine
10.00 - 10.30

The hero of our time

The new times - the new heroes. What makes the difference between the heroes of the early 2000s and the early 2010s? The trendsetter image in making and its reflection in the brand communication. The ongoing changes in the people's attitudes towards life and work. The values of the recent epoch of oil-based prosperity and those of the current post-crisis "stabilization." How to feel good in contemporary Russia. Anticipating the features of the hero of the coming decade - a new paradigm is needed. Clues for marketing, advertising and brand-consulting.

Alexei Verizhnikov, Head of the Qualitative Department
10.30 - 11.00

Research Innovations for marketing innovations.
BrandStretch™, Market Landscape™

Strategic tools which help to find and work out in detail the areas of high potential for stretching the brand or introducing a successful innovation; as well as to understand the structures of consumer needs, consumers themselves and the market players.

Maria Potanina, Consulting Director
11.00 - 11.20

Ideation: Open your mind and foster your creativity!

Leverage powerful Ideation Workshops to create Big Ideas. Work in teams, in addition to Ipsos facilitators. Offer strategic, creative, problem-solving expertise

Sergey Cheikhetov, Qualitative Research Director


11.20 -11.50

The effectiveness of sponsorship

Sponsorship as an alternative form of communication with the consumer. Why sponsorship continues to grow today? Methods of assessing the effectiveness of sponsorship by a study of the Olympic Games (Sochi 2014, Vancouver 2010, Beijing 2008) and football championships (Euro 2008, 2012)

Elena Speer, Managing Director, Ipsos ASI Russia & Ukraine
Daria Arkhipova, Regional Tracking Director, Russia & CEEMEA
11.50 - 12.00

How to push your advertising to the absolute edge? Next*Connect™

Introducing Next*Connect, to be our most flexible and sophisticated interactive copytesting tool. From emerging digital media to more traditional forms - you can evaluate individual executions or multiple campaign elements across any platform.

Jared Moran, Director - Ipsos ASI Copytesting Division
12.00 - 12.15

Best TV Ad Awards 2009

Elena Speer, Managing Director, Ipsos ASI Russia & Ukraine
12.15 - 13.00

Informal Q&A and discussion. Reception