Speakers

The hero of our time

Alexei Verizhnikov, Head of the Qualitative Department

Work experience:
Joined Ipsos in 2001, 12 years of experience in social research, 8 years - in market research, specialization - cigarette, automotive, alcohol categories.

Education:
Lomonosov Moscow State University, Department of Economics; Central European University, Prague, faculty of sociology (MA); Graduate School for Social Research, Warsaw (PhD).

Research Innovations for marketing innovations.
BrandStretch™, Market Landscape™

Maria Potanina, Consulting Director

Maria Potanina started her career in market research in 1996 with Russian Market Research Company where she worked as a quantitative specialist.

Maria has been with Ipsos (formerly F-Squared Market Research+Consulting) since the company's foundation in 1997 servicing key company accounts and specializing in copy testing. Starting from January 2004, Maria was promoted to the position of Group Director, Quantitative Methods and Strategy. She managed a department of 28 people and continued working with top international clients.

Starting from April 2010, Maria was promoted to the position of Consulting Director, Ipsos Russia. Her responsibilities include advising on complex research designs and jobs, presenting Ipsos methods to key clients, etc.

Education:
Mrs. Potanina holds a degree in Psycholinguistics from Moscow State Linguistic University.

Professional Affiliations:

European Society for Opinion and Marketing Research (ESOMAR)
The Russian Association for Market and Opinion Research (OIROM)

Ideation: Open your mind and foster your creativity!

Sergey Cheikhetov, Qualitative Research Director

Work experience:
Joined Ipsos in 2002, 12 years of experience in social research, 8 years - in market research. Extended experience of managing qualitative projects in strong liquors, beer, RTDs, cigarette, banking and financial services and other categories.

Education:
Novosibirsk State University, History Department; Central European University, Hungary, History Department (MA); University of California, USA (PhD).

The effectiveness of sponsorship

Elena Speer, Managing Director, Ipsos ASI Russia & Ukraine

Elena Speer serves as Managing Director Ipsos ASI, Russia & Ukraine. In addition to managing ASI operations in both countries, Elena will be responsible for prioritizing which segments of the marketplace offer the greatest growth potential for the Ipsos ASI brand.

Elena has spent the last two years as Strategic Planning Director of Leo Burnett Moscow and before that was Strategic Planning Director of BBDO Worldwide Moscow. She has over 15 years experience in advertising and marketing.

Education:
Elena holds a Ph.D. in Psycholinguistics from Moscow Linguistic University and has a double degree in marketing from the Plekhanov Acadaemy's International Business School and their partner institution the Utrecht Hogeschool of The Netherlands.

Daria Arkhipova, Regional Tracking Director, Russia & CEEMEA

Work experience:
6 years experience in market research

Responsible for supervising of tracking projects, copy testing (pre-tests, post-tests), communication with key clients and media-agencies, coordinating the work of project managers, advice on the methodology, the development of new lines of business.

Wide experience in categories: mobile phones, home and audio-video appliances, computers, oil, personal care, dairy products, confectionary, medicines, pet food, cleaners, etc.

Education:
Moscow State Pedagogical University, MA Sociology

How to push your advertising to the absolute edge? Next*Connect™

Jared Moran, Director - Ipsos ASI Copytesting Division

Work experience:
Joined Ipsos ASI Russia in 2007 after working with Ipsos ASI in the United States from 2003. Prior to Ipsos, Jared worked within the marketing research sector with Information Resources providing syndicated store data and custom panel insights to clients. Jared worked at such multi-national companies such as Pepsico and Mars prior to moving into advertising research.

Education:
University at Albany, Department of Business Administration (MBA-2001), Departments of Linguistics & Russian Studies; Lomonosov Moscow State University, Department of Foreign Languages.